Making people see what you want.
- They actually thought about making an instant Latte drink. Why should us regular coffee drinkers have all the fun?
- Then they were clever enough to put it where these fufu coffee people hang.
- The fact that it’s instant explains to people all you need is hot water to make this happen. Don’t fret – no machine required.
- The spiffy blue packaging let’s you know it’s different than their other instant stuff and yet it also goes with many of the newer SB stores décor.
- The price is right to get you to pick one up.
So here’s why I am pointing this out.
As a church how doe we point out what we want you to do? Use a bulletin? Make an announcement from stage? A weekly email blast?
How’s all that working for you?
What if we tried to think about what we want our people to try and strategically thought about its placement?
- Putting information in a high traffic area where they will stop and notice.
- Do we offer things at the right price? Free means cheep but low cost is a bargain.
- Do we stick to one product and just make variations of it? Think ministries as compared to a variety of small groups.
- Put thought into packaging. The rest of the world does this for the sake of attractiveness so should we. Neon colored paper is soooo out guys.
- Is it easy to do? Are there multiple steps to it or is it one stop shopping, as in signing up for a class or getting involved in serving.
- Can you create a culture/environment for the people that like to browse? Most sales are done on impulse buying.
In times where nothing is certain in our economy we should be ready to embrace some changes. What can you start doing today to attract the attention of your people?








